I review hundreds of websites every month. I recently came across one that I think is excellent.
A friend of mine is the Operations Manager at Mann Consulting. I needed to forward his contact info to another consultant so I went to their site to see what is was like. The website contains blog entries of a half dozen articles and a few case studies. Each of these entries is short and focused on a single Mann solution. They even add a single cheap-o graphic for that nice understated design flourish.
They offer up these solutions as the very first thing you see when you arrive on their site. Forget the fluff – let’s get right to the core reason you are visiting. How sweet is that?!?
The website is uncluttered with an easy to understand navigation. And because many of their clients care about this stuff, they have lots of fancy certification logos for you to see. The data is clear and up front with frills kept to a minimum.
While fear-based marketing is successful, I never like to see it. But hey, maybe that works for them…
All in, I think this is a very, very good site. It is easy to maintain and gives new visitors a reason to return. Bravo!