Who comes to my site and why should I care – the case for user personae

What are personae? User personae are archetypes of typical customers. They are based upon our research of your services and the information you have given us about your customers and their habits. Personae consist of personal information about the user as well as their mindset and technological comfort level. How does YVOD use personae? YVOD … Read more

Card Game: Rich Man, Poor Man

Rules for the card game: Rich Man, Poor Man This is a game we learned while visiting the Wall-Johnson’s over Thanksgiving. It is simple to learn and fun to play. Each game takes less than 5 minutes but you will want to play it for hours. It is easy enough to understand that children as … Read more

To Kindle or Not To Kindle

Kindle Newsweek Review I don’t see it. $400 is a bit steep and the thing is ugly. I do not get the whole “colorless” thing. Why not make the thing a portable hard drive to facilitate the transfer of files? Why make this a wireless-only thing? What advantage does that give? And what is up … Read more

How do I make my website stand out?

How will my new uSite™ website differentiate me from my competitors? The simple answer to this question is that your website must perform three main tasks: 1) It must meet visitor expectations 2) It must provide visitors with the information they seek 3) People must be drawn to your site YVOD designs user-centered websites. We … Read more