On the road to creating user personas, YVOD likes to ask a number of questions about your visitors. Below is a small sample of questions that should be answered for each persona.
Life Related:
How old are they?
What proportion are female vs. male?
What is their level of education?
Where do they live (state)?
Where do they live (city, suburb, rural)?
Do they have children?
Work Related:
Have they ever had to move for their job?
Do they travel for their job?
How long has they been in their current position?
What is their salary?
How long have they been in their current field of employment?
What is their technological sophistication?
How do they use technology?
Do they enjoy technology?
How do they communicate at work (email, phone or in-person)?
How much time do they spend on the internet every day?
How often do they check email?
How large is their circle of work-related friends?
Are they popular in the workplace?
Play Related:
What do they do for fun?
Where do they shop?
Are they an educated shopper?
Where do they take trips (international, domestic, cities, country, beach…)
How often do they read a book?
What kinds of literature do they read?
What is their net worth?
Are they citizens of the USA?
Are they political?
Do they vote?
What languages do they speak or understand?
Are they concerned about their physical health?
Do they eat healthy?
Do they regularly exercise?
How much TV do they watch?
Do they play video games?
How often do they go to the movies, the theater or sporting events?
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