A friend sent me this link. I find the concept interesting. 90% of the worlds population have far greater say in how the world will work than the 10% who are rich. In time, the rich will fade and we will become a family.
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The rich will never care for the planet – even if it is in their own interest. They are self-absorbed.
Best to concentrate on the expectation that pragmatically a social movement to “green” the working poor’s homes (and remove urban and rural codes difficulties in doing it) is a workable goal: they are the ones who will really benefit economically from small percentages of energy efficiency savings as it is a larger portion of a smaller annual income, as well as benefit from wider energy independence.