Fail – After six years big business still has no idea what to do with this blog thing.
1) His take is very trendy and young
This is how the blogging world views corporate America. Clueless and scared of what they do not control.
2) Notice how much of his thoughts focus on control
Everything about blogging is having a “true” voice. When you are a shill for a company, your integrity is shot and people will stop reading your personal blogs.
3) He is right
Personal blogging and corporate control do not mix. Think about that for a second. Corporations do not promote individual thought – they focus promoting their brand.
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There is a huge difference between blogging your personal thoughts and using a blog ENGINE to disseminate information on your website. The latter is extremely important for your business. The former makes you personally feel better.
YVOD recommends that every organization blog as often as possible. It is an efficient way to update your website and the best way to show what you are really doing. Personal blogs should be used to discuss anything personal (including your business). Business blogs should primarily be used to help visitors understand what you are about. Both are valuable. Learn to use them.
Note: As a general rule, YVOD does >>NOT<< recommend that businesses provide personal blogs for their staff. Business websites should normally stay focused on the business at hand.