What are personae?
User personae are archetypes of typical customers. They are based upon our research of your services and the information you have given us about your customers and their habits.
Personae consist of personal information about the user as well as their mindset and technological comfort level.
How does YVOD use personae?
YVOD practices User-Centered Design. We base many of our design decisions on the expectations of these personae. Personae act to give us a solid base upon which to architect and design the best possible site to address your needs and those of your visitors.
As we develop the Information Architecture and flesh out the design, we constantly refer back to the personae and ask, “are we filling this customer’s need?” Giving them names and faces makes them more real and helps us to focus our approach team-wide.
How can you use personae?
Our clients often use their personae when developing print materials or other marketing materials, in much the same way that we use them for web design. Some clients show them to colleagues for feedback. Many review them months after launch to compare pre-launch assumptions of visitors with current data. Please feel free to share them with anyone you wish.