A client was asking for an example of YVOD’s search engine optimization (SEO) skills. As we so often do, we point to our own website as the example. Less than a month ago YVOD released our 13 SEO Best Practices document.
1) We chose the subject carefully
We wanted to give clients some help on understanding a complex field which many are asking about.
2) We chose the title carefully
We wanted to make sure Google (ie: search engines) understood what we were talking about.
3) We blogged about it
We could have disseminated the info in a lot of different ways. Heck, we could have created a Flash movie like so many big corporations do. Instead we chose to blog because any expert in search engine optimization will tell you that you simply MUST blog.
4) We made it engaging
Forget all the techno-babble. We wanted regular people to want to read it to the end.
5) We wanted to give it out for free in a format that folks could share
Word of mouth marketing (WOM) [another great subject to talk about shortly] is all the rage. Something that is “remarkable”, by definition, means that you remark on it. Word of mouth marketing is all about getting people to remark on your stuff. Sending your friends a PDF (or a link to a PDF) is an excellent marketing technique designed to have folks… well, remark.
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Ultimately YVOD wants to be seen as “experts” in our field. Our field, along with other things relating to individual, nonprofit and small business web sites, is search engine optimization (SEO). We want to be viewed by the world (and especially Google) as experts in search engine optimization (SEO).
How have we done? The month after this PDF was released we were in position #15 when you search for “seo best practices”.
And guess what… We were #1 when you searched for “13 seo best practices”.
If we can do that for ourselves, think about what we can do for you…