Category Archives: YVOD

Introduction: What is Important

YVOD’s approach to building websites is 100% client focused. Many businesses want to tell their own story. They spend a lot of time talking about their approach to solving problems and why they are so fantastic. While this is very good to know, it is of little importance on the web. A successful website must deliver what the visitor wants to see.

Step 1: Who Are Your Clients

YVOD likes to start the conversation by asking owners of websites to think about who is going to visit their site. We try to develop at least 3 “personae” of potential visitors. These personae may describe existing online visitors, desired visitors or existing offline clients that you wish to convert to online customers. What is important is to think deeply about who these visitors are. Continue reading →

Michael was in a bit of a pickle. While he owned michaelromanowski.com he did not actually have a website. For the past two years he had a simple “Site Under Construction” page that had not changed. I met Michael and … Continue reading →

YVOD builds websites for individuals, nonprofits and small businesses. Sure, we can toss anything up on the web and make it stick. But our real value is that we T-H-I-N-K about what we are doing. We actually care about your … Continue reading →