Who comes to my site and why should I care – the case for user personae
Published on November 30, 2007
What are personae?
User personae are archetypes of typical customers. They are based upon our research of your services and the information you have given us about your customers and their habits.
Personae consist of personal information about the user as well as their mindset and technological comfort level.
How does YVOD use personae? [...]
What are personae?
User personae are archetypes of typical customers. They are based upon our research of your services and the information you have given us about your customers and their habits.
Personae consist of personal information about the user as well as their mindset and technological comfort level.
How does YVOD use personae? [...]