Archive for November, 2007

Who comes to my site and why should I care – the case for user personae

Friday, November 30th, 2007

What are personae?

User personae are archetypes of typical customers. They are based upon our research of your services and the information you have given us about your customers and their habits.

Personae consist of personal information about the user as well as their mindset and technological comfort level.

How does YVOD use personae?

YVOD practices User-Centered Design. We base many of our design decisions on the expectations of these personae. Personae act to give us a solid base upon which to architect and design the best possible site to address your needs and those of your visitors.

As we develop the Information Architecture and flesh out the design, we constantly refer back to the personae and ask, “are we filling this customer’s need?” Giving them names and faces makes them more real and helps us to focus our approach team-wide.

How can you use personae?

Our clients often use their personae when developing print materials or other marketing materials, in much the same way that we use them for web design. Some clients show them to colleagues for feedback. Many review them months after launch to compare pre-launch assumptions of visitors with current data. Please feel free to share them with anyone you wish.

Card Game: Rich Man, Poor Man

Monday, November 26th, 2007

Rules for the card game: Rich Man, Poor Man

This is a game we learned while visiting the Wall-Johnson’s over Thanksgiving. It is simple to learn and fun to play. Each game takes less than 5 minutes but you will want to play it for hours. It is easy enough to understand that children as young as 6 can play if they are good at cards (poker hands can be difficult to to understand).

—-

The rules are laid out pretty well in the link above (and copied below) with a few modifications:

1) 2’s are wild and the highest card in the deck
2) The same number of cards must be played (if play starts with 1 card, only 1 card can b played. If play starts with 4 card [2-pair] only 4 cards can be played.)
3) This is poker so you score using poker hands (straight, straight flush, full house, etc)
4) If you use a 4-card hand (4-of-a-kind) you must use a 5th card (can be any card)
5) Suit rank is important. Diamonds are highest, then Hearts, Spades and finally Clubs

The lowest card is a 3 of Clubs. The person with a 3 of Clubs uses it to start the game. They can use it as a single card or as part of a hand.

The highest is the 2 of Diamonds.

We played only with four people.

Note: One variation (which we did not play) plays where the winner gets the two best cards from the loser (and returns two unwanted card) in the next round. The second person to get rid of all their cards takes the best card from the third player and gives an unwanted card back. Dealer of deck rotates clockwise.

—-

The Basic Game

Objective

The aim is to get rid of all your cards as soon as possible. The last player left with cards is called the scum, asshole, or whatever term of derision is locally used.

Players and Cards

About 4 to 7 people using a standard 52 card pack. The suits are irrelevant and the cards rank, from high to low, 2 A K Q J 10 9 8 7 6 5 4 3.

Deal

The game is played clockwise. All the cards are dealt out. Some players may have one more than others.

Play

The player to dealer’s left starts by leading (face up) any single card or any set of cards of equal rank (for example three fives). Each player in turn must then either pass (i.e. not play any cards), or play face up a card or set of cards which beats the previous play.

A single card is beaten by any higher single card. A set of cards can only be beaten by a higher set containing the same number of cards. So for example if the previous player played two sixes you can beat this with two kings, or two sevens, but not with a single king, and not with three sevens (though you could play two of them and hang onto the third).

It is not necessary to beat the previous play just because you can – passing is always allowed. Also passing does not prevent you from playing the next time your turn comes round.

The play continues as many times around the table as necessary until someone makes a play which everyone else passes. All the cards played are then turned face down and put to one side, and the player who played last (and highest) to the previous “trick” starts again by leading any card or set of equal cards.
For example the play might go:

A B C D E
44 Pass Pass 66 99
JJ Pass Pass Pass KK
Pass Pass AA Pass Pass
Pass Pass      

C then starts again by leading any card or set.

When a player whose turn it is to play has no more cards left, the turn passes to the next player in rotation. Therefore in the example, if the two aces were C’s last two cards, it would then be D’s turn to play anything.

Social Status

The first player who is out of cards is awarded the highest social rank – for Americans this is President – the next is Vice-President, then Citizen and so on down. The last player to be left with any cards is known as the Beggar, Scum, Asshole or by various terms of abuse. For Europeans the ranks can be King, Minister, … , Peasant or Boss, Foreman, Worker, Bum.

If keeping score, the players get points depending on their position – for example 2 for the President, 1 for the Vice President and nothing for the others. More importantly, the players of higher status are entitled to enjoy and generally abuse their power over the lower ranking players.

For the next hand the players move seats. The President selects the most comfortable chair, the Vice President sits to the President’s left, and so on around to the Asshole who sits to the President’s right, probably on a crate or packing case.

The Asshole is responsible for shuffling, dealing and clearing away the cards when necessary. As the players are now seated clockwise in order of rank, the first card is dealt to the President, the second to the Vice President, and so on down.

When the deal is complete, the Asshole must give his highest card to the President, and the President gives back in exchange any card which he does not want.

The President then leads any card or set of cards and the game continues as before.

End of Game

If scoring, set a target and the game ends when someone reaches (say) 11 points.

Boka Marimba – Amaxoxo

Saturday, November 24th, 2007

We had a wonderful time jammin’ to Boka Marimba up in Portland. Very cool sounds. Max danced and danced and danced…

 
icon for podpress  Boka Marimba [0:09m]: Play Now | Play in Popup | Download

 
icon for podpress  Boka Marimba 2 [0:15m]: Play Now | Play in Popup | Download

Boka Marimba – Amaxoxo

To Kindle or Not To Kindle

Monday, November 19th, 2007

Kindle
Newsweek Review

I don’t see it. $400 is a bit steep and the thing is ugly. I do not get the whole “colorless” thing. Why not make the thing a portable hard drive to facilitate the transfer of files? Why make this a wireless-only thing? What advantage does that give? And what is up with being a gatekeeper for which blogs I read?

I hate to say it, but this is the the type of device that could only be conceived of up in Washington. It reeks of Microsoft proprietary “we rule this space” thinking. Why not make a device that conforms to Open Standard where everyone can play?

Does Amazon really think they can invent something so new and so cool that they do not have to play with others? Hell, the One Laptop Per Child is superior in almost every way (except size) and costs half the price.

I guess absolute power (money) corrupts the mind absolutely.

Cool Features

Electronic Paper™ (readable in the sun)
Download books in under 1 minute
Purchases backed up on Amazon (’bout time!!!)
Wireless connectivity
Automatic download of magazines/papers
SD expansion card
New Releases $9.99!!!

Uncool Features

Non-standard files
Non-standard system structure
$400
DRM
Screen resolution (I have to see it to figure if this is a problem though)
Lack of color (what are they thinking?!?!?)
Small storage (200 books?!?!? What are they thinking?!?!? iPod has had 1,000+ songs for 6 years!)
Transfer files via email (B-I-G mistake)

Unsure Features

No contract (so what – These features should be included in your phone bill anyway)

Quicktime is fine… but MPlayer is better

Thursday, November 15th, 2007

When you want to watch a movie on your computer, many people turn to Apple’s free Quicktime Player. When that does not work, try MPlayer or VLC.

It’s just a ride… We can change it at any time…

Tuesday, November 13th, 2007

Zeitgeist – Part 1 of 3

Zeitgeist – Part 2 of 3

Zeitgeist – Part 3 of 3

Zeitgeist – Full Film

I find it amazing that something like this is on the internet… especially in light of this.

Laptop Giving

Monday, November 12th, 2007

Give One. Get One.

Will you be counted?

How do I make my website stand out?

Thursday, November 8th, 2007

How will my new uSite™ website differentiate me from my competitors?

The simple answer to this question is that your website must perform three main tasks:

1) It must meet visitor expectations
2) It must provide visitors with the information they seek
3) People must be drawn to your site

YVOD designs user-centered websites. We figure out who your visitors are (or will be) and build a site that meets their expectations. Once we know who your visitors are, we create individual sections to speak to their needs. We spend a large amount of our energy organizing your data into understandable bits that are easy for your visitors to consume. We are guided by the two principles: K.I.S.S. (Keep It Simple Stupid) and Don’t make them think. Everything we do is designed to make your website easy for visitors to find the information they are looking for.

YVOD talks a lot about “Internet Best Practices”. We know how to create content that is attractive to your visitors and we are here to guide you in this process. Make no mistake, your website will live or die on the content you produce for it. You are the engine. YVOD is the mechanic to finely tune your motor.

The third step is the most difficult to explain while also being the easiest to perform. There is an “art” to getting people to visit your site. Every website YVOD builds requires a different solution. Many require paid advertising to really get going. Most require constant updates through blogs or newsletters. A few need nothing more than the posting of extra pictures every now and again. We’ve even seen great success with an artist who displayed a single piece of new artwork to her site once a quarter. What works for your site is an individual as you are.

Do you need to spend $5,000 in a single month to get 4 million people to view your brand? If you are one of our resort clients and want to rent $1,000/night villas, then yes, maybe you do. Note: The happy ending to that story is they saw a complete R.O.I. (Return On Investment) after the first month of a 6 month campaign.

If you want to stand out, build a good site, provide visitors with compelling content and get them to visit. YVOD can show you how.