Who comes to my site and why should I care - the case for user personae
What are personae?
User personae are archetypes of typical customers. They are based upon our research of your services and the information you have given us about your customers and their habits.
Personae consist of personal information about the user as well as their mindset and technological comfort level.
How does YVOD use personae?
YVOD practices User-Centered Design. We base many of our design decisions on the expectations of these personae. Personae act to give us a solid base upon which to architect and design the best possible site to address your needs and those of your visitors.
As we develop the Information Architecture and flesh out the design, we constantly
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