Archive for April, 2007

Lots of Wordpress Plugins

Sunday, April 29th, 2007

Wow… Wordpress plugins. What a topic.

I like Wordpress, a lot! Barely a day goes by when I am not installing it or modifying it for one of our clients. Wordpress simply rocks! For those who do not know, Wordpress is the Open Source blog engine of choice for YVOD.

Wordpress has a plugin architecture that allows anyone to extend what their blog can do. The plugins available for Wordpress are simply astounding! Just today I spent over 2 hours learning about and trying new plugins I found off the weblogtoolscollection.com and guff sites.

I currently have a few plugins running and I thought I would share. Here they go, in order of importance.

Akismet – The best comment spam blocker on the planet!

Spam Karma 2 – The movie was terrible but the plugin works great! Lovely stuff =)

Bad Behavior – More comment spam goodness. Not sure if this is needed, but I like these guys just the same.

The Excerpt Reloaded – Display a snippet of your post with a “more…” link after it. Great for long posts!

Email Responder – Automatically send an email to those great folks who comment on your blog whenever you reply to their comments. How cool is that?

Get A Post – Place a post at the top of a page.

404 Notifier – What? Your page moved or does not exist? Find out via email.

Link Harvest – Harvest links from your WordPress database and create a links list sorted by popularity.

Sad Story: Translator used to be a great free plugin. Now he charges $30/download and does not link back to the old, free, code. What a waste. If folks want to make money off their code, fine. But I find it highly suspect when you use another companies translation engine to make money for yourself. All Translator does it feed your blog post to translate.google.com.

Here is a link to the old (free) code along with the image flags and an example text file you can place in your sidebar.

Create An Email List

Tuesday, April 24th, 2007

Want to easily send out an email to a lot of folks? YVOD clients have the ability to set up email lists. Follow these 4 easy steps to email bliss!

1) Log into your Mail Administration screen

Mail Administration http://yourdomain/mailadmin
Username Postmaster
Domain yourdomain
Password <password>

2) Click “New Mailing List”

3) Fill in the options

Mail Administration http://yourdomain/mailadmin
Username Postmaster
Mailing List Name Name of email list
List owner email address <your email address>
Prefix outgoing subject
headers with
<leave blank>

Posting Messages

A) Anyone can post.
An open forum where anyone can post. Not generally used as it can get quite chatty and often gets spammed. Anyone who finds it can post anything they like. This is Not Good™.

B) Only subscribers can post, all others bounce.

If you are not a subscriber your message gets rejected.

C) Only subscribers can post, all others go to moderators for approval.
If you are not a subscriber, your message goes to a moderator. This is the most common “community” list.

D) Only moderators can post, all others bounce.
If you are not a moderator your message gets rejected.

E) Only moderators can post, all messages go to moderators for approval.
Only moderators can post, all others go to moderators for approval. Only moderators can send messages but anyone can receive them. This is the most common “company” list and a GREAT way to get your company messages out into the world.

Click the “Add” button in the lower right of your screen.

4) Add yourself as a moderator

A) Click “Mailing List” link
B) Click “Add Moderator”
C) Add your email address as a Moderator

That’s it!!!

You have now set up a list. when you want to add someone, simply log into the mail administration screen, click on your mailing list and add a subscriber. YVOD has also set up a handy form that allow people to sign up from your website. To see it in action, go to http://yourdomain/maillist.html =)

A Few Terms

A moderator is someone who controls the list. They can always post.

A subscriber is someone who receives notifications. They can only post if you let them.

You are a moderator if your email address is in the moderator list and a subscriber if your email address is in the subscriber list. What does this mean? Moderators need to add their email address to the subscriber list if they want to get notifications ;)

13 SEO Best Practices

Monday, April 23rd, 2007

13 SEO Best Practices - Because 13 is our favorite prime numberComputer Search

If you own a website, or are thinking of building one, you need to be concerned about how appealing your website is to search engines like Google. Making websites attractive to search engines is now a multi-billion dollar industry. This article will help you understand the most important aspects of Search Engine Optimization.

SEO Best Practices PDF Download

Joy With LaptopLet’s begin by defining a few choice words and concepts.

SEO

Search Engine Optimization, or SEO is a broad term that includes everything you do to get your site noticed by search engines. Why do you care? Because search engine results are how most people find most websites. Optimizing your website for search engines can be the most cost-effective way to improve your website’s performance.

Google

The biggest, baddest and most used search engine. We use the term in this document as a generic term for all search engines.

Organic Search Result

When you search on Google, the responses that come back on the left side are natural or “organic”. No one paid for those. Google’s complex search algorithms have decided those websites are the most relevant to your search. If someone clicks on a link, doesn’t like it, and returns to Google’s search results page, Google adjusts their position downward. This is but one of the many ways Google determines who makes it to the top of the list.

Number One Spot™

The first position in the search results for your keyword. It gets the most clicks and it’s where you want to be.

AdWords

Online advertising made popular by Google. Every time someone searches for a word you have purchased, you have a chance to show up on the right side of the search results as a mini-ad. You offer a maximum price you will pay for that ad, and you only pay when someone clicks on it. Most small business owners with smart SEO Gals are paying somewhere between 20 cents and 2 dollars a click.

PageRank

A general value of how important Google thinks you are. Google ranks you from 1-10 (10 is best). The higher your PageRank, the cooler you are. A higher rank means you pay less for the same AdWords and you show up higher in the organic results.

Keywords and Keyphrases

Words and phrases that describe you, your products, your services and/or your organization. Keywords and keyphrases describe not only who you think you are, but who your customers think you are. Remember, they’re the ones typing the words into the Search Engine. Speak their language.

Spiders

Search engines use tiny programs called spiders to crawl around the Internet looking for words to eat. That’s all they do… eat words. These words are the nutrients Google lives on. Spiders bring the words home to the mother ship, which sucks them up and processes them into search results. The better the words on your site, the better Google can define you.

Usability

The easier your site is to use, the more money your website will make. Your Web Guy employs a set of tools and techniques to make the path between your customer and your product as short and easy as possible. Most improvements in website usability will also improve your search results ranking.

SEO Gal

The SEO guru you turn to for help with your online marketing efforts. You can do it yourself, but a good SEO Gal can make you a star.

Web Guy

The website guru who builds and updates your website. Learn to love him as he will keep your star shining.

1. Do You Know Where You Want To Go? Your Keywords Will Take You There.

Everyone wants to be in the coveted Number One Spot™ on Google. They fancy up their website graphics, they tweak their code, add a little Flash, change their product lines… often with limited success after a lot of investment. Why? Number One Spot™ websites don’t get there because of their design… and they don’t get there because of their code. They get there because of the words on the pages!

Google’s intelligence is derived from the words on your website, so your first task is to develop list of the words and phrases you’d like to rank highly for. What makes you better than everyone else? Why are you different? What words do your customers use to describe what you offer?

Now you need to go and ask your SEO Gal for help to expand the list. She’s got tools that will double or triple the size of your list. Once you have a comprehensive list of hundreds of words and phrases, you will want to narrow it down into a really powerful set. Use a few general words, but it’s more important to include as many specialty or niche words and phrases as you can. The most profitable keywords are the ones with little competition and healthy interest. In other words, if you sell organic kid’s clothes, don’t try to rank for “children’s apparel”, try to rank for “organic cotton girl’s dresses.”

Your website name is part of the game. If you already have a good website name, keep it. If you don’t, get the best one you can find. We love using the website pcnames.com. Try to keep it short, do not use hyphens and stay away from double letters (saillighttwo.com). Check with your Web Guy and make sure he likes your choice. Make your domain name easy to remember, easy to say and easy to spell.

Print out your keyword list and tape it next to your monitor. Write the content for your website using those words liberally. Integrate your keywords naturally, using them in the first sentence of your paragraphs and your headings and as often as you can.

Relaxing With LaptopRemember that your keywords can have impact offline as well. Train your staff to use those keywords when they talk to people on the phone and in person about your offerings. Repeat your keyword list like a mantra. Visualize yourself in the Number One Spot™ for those keywords.

Give your Web Guy your list of keyphrases, if possible, before he builds a single page. Target landing pages are web pages that appeal more strongly to one type of visitor (Persona) in order to subtly influence purchasing decisions. You will want to build a few of these and tie a section of the keyword list to a specific Persona.

As your site matures and you give your Web Guy more content, always provide captions and descriptive text for your images in order to make them digestible to spiders. Use human language and avoid describing products using manufacturing item numbers. Listen to how your customers describe your products.

2. Code Is Poetry

Your Web Guy spins webs of lean, clean, standards-compliant code. He will insert your keywords into the structure of your website so the spiders can scuttle around confidently. Your SEO Gal studies the algorithms the search engines use and keeps abreast of the latest changes. She checks her Google rankings compulsively the way some people check their stock prices. By the way, if your SEO Gal guarantees you a Number One Spot™, you need a new SEO Gal. The all-knowing Google does not suffer fools gladly and will punish you severely if you get caught using unethical practices.

A good technical team puts you at the head of the search engine optimization pack. A savvy team knows you are busy enough running your business without having to learn the finer points of keyword density percentages and fretting over social bookmarketing techniques. And if your Web and SEO team doesn’t know what software coined the phrase “Code is Poetry”, fire them immediately. (Hint: This article was written using it.)

3. Design Matters

Besides being the main reason people make emotional purchase decisions, design also impacts your search engine optimization. Your Web Guy knows that good web design is not primarily about bells and whistles since they should mainly be used as shortcuts to promotional items or the checkout line.

The two best examples of fantastic web design are Google and Craigslist. SEO ScreenshotIs their design pretty? Nope. Their design enables you to get things done. Aspire to be like them. Focus on usability and intuitive navigation, pare down extraneous and distracting elements, and then judiciously add some high-quality images and pull it all together in a layout that works on every computer.

Usable design gets out of the way and provides a clear path from your customer to the item of their heart’s desire. If you have trouble finding something on your website, chances are your customer does too. Get your Web Guy to fix it.

If your website is easier to navigate than your competitor’s, and you are competing for the same AdWords spot, you win the higher rank, the lower price per click and the customer!

Cautionary note: Be very careful not to build an entire website in Flash. Spiders are blind to Flash. Besides, your website’s purpose is probably not to entertain your clients with music and moving images (there are exceptions of course). They are looking for something and they are asking you to provide it for them. Give it to them as quickly as possible and let them get back to their lives.

4. Keep An Eye On The Joneses

Keep An Eye On The JonesesWatch your competition closely. What words are they advertising for? How much are they paying? Your SEO Gal has some amazing tools that can help you spy on them and learn from their campaigns – and their mistakes.

5. Kneel Down And Submit

There’s no getting around it: At some point in time, you’re going to just have to walk up, hat in hand, and beg for inclusion in a people-run directory. There are a few lumbering old behemoths of the Internet and because there are real human beings editing them, Google considers them to be the absolute authority in their field. Problem is, they’re slow as molasses to invite new people into the fold. You have to submit your request politely and humbly. Then you have to wait, and wait, and wait… Do not pester them.

The upside is, if you’re a children’s clothing store and you get a link from Berkeley Parents Network, you basically don’t even need to run a yellow page ad anymore, for the life of your business. Ask your SEO Gal for three directories you should submit to and make sure she reviews your request. Make the submissions and then just forget about them. One day you’ll get a nice surprise.

6. You Can’t Yelp Too Loudly

One of the best things about the current state of the internet (often called Web 2.0) is that it allows ordinary people to voice their opinions. The web has changed from a monologue to a group conversation. Websites that allow people to publish their opinions are one of the strongest segments on the internet today. This has major implications for you if you’re a small, local, service-oriented business. Simply tell every happy customer, “Thanks, come again, please review me online”. They will hurry off to blab into Yelp, Yahoo! Local, Judy’s List, Google Local, Craigslist, etc.

It doesn’t really matter which list they write on as long as they spell your name correctly and say something nice. You will see the search engine rank benefits accruing remarkably quickly.

7. Blog – Because If You Don’t, Your Grandma Will

Smiling GrannyAsk any teen about blogging and they’ll snort “yesterday’s news.” The truth is, there are sexier and newer technologies out there than blogs. But blogs are still amazing because they give people just like you (and your Grandma) the ability to publish website pages as often as you like without having to learn how to do anything but type and click.

Blogging increases your search ranking. In case you were wondering how it all works, your Web Guy has set up your blog so that the words in your blog posts get programmed into your website automatically. You just publish and wait for the spiders to come a-crawling.

If you blog, you benefit from it. If you don’t, your Grandma is totally going to leave a nasty comment on your Facebook wall.

8. It’s Just Like High School. Unfortunately.

Everyone wants to know how Google decides who gets the Number One Spot™. Well, the truth is that part of all search engines operate a little like high school cliques: If the cool people think you are cool, then you must be cool.

The fact of the matter is, the best, slowest, hardest, cheapest way to rise to that holy Number One Spot™ is to get other people with quality websites to link to your website using your favorite keyphrases as the target of the link. Of course, your trusty Web Guy already knows this and has a bunch of sample links for you. Your task is to find websites that you’d like to get links from. Write to them.

So go out and butter up the cool kids, because their links to you are your social capital. And for goodness sakes, get some better clothes! Your SEO Gal has a few tricks that can help you get invited to the cool kids’ parties. And don’t worry, none of them involve getting your older brother to buy beer.

9. Despite All The Rumors, Advertising Is Not Dead. It Just Moved Online.

PPC, CPC, CPA, SMO, whatever acronym you want to use, it’s paying Google to send customers to your site. Pay per Click advertising is how Google makes its bajillions and how smart marketers buy targeted website traffic. It can also help your website get out of the timing penalty known as the “sandbox” if you have a brand-new website. If you pay Google, you’ll float a little more towards the cool kid category. Your SEO Gal can give you guidelines on budgeting for and maintaining a strong, precisely targeted SEM campaign.

10. Analytics: A Good Justification For Skipping Math Class.

The great thing about web analytics these days is the computers do all the statistical number crunching. You just need to ask the right questions. Here are three example questions. Your SEO Gal has got dozens more.

A) What words did your visitors type into the search engine before they got to your site?

Do they match words on your list? Highlight those words with a big yellow highlighter. Move them to the top of the list. Find more like them.

B) Where is the most popular “in” door on your website?

You need to optimize that page so it leads people on the most profitable path through your site.

C) What is the most profitable path through your website?

Example: Search Engine Ad > Targeted Landing Page > Product Page > Checkout

What? You don’t have a targeted landing page? Better talk to your Web Guy or your SEO Gal. Landing pages, done correctly, can increase sales astronomically.

11. Public Relations Two Point Oh

Here’s what PR used to be like:

Strange Search GuyPR 1.0

1) Write press release

2) Send to media

3) Hope to make news

4) GOTO 1

This is what PR is like now:

PR 2.0

1) Write press release

2) Publish on your blog

3) Make news in the blogosphere

AND/OR

4) Make print or broadcast news

5) Continue to rank highly for the keyphrases in your press release months later

6) GOTO 1

You should be cranking out keyword-rich press releases anytime you have a new anything. Your Web Guy has already set up your blog to push new content out to the media. Simply publish them on your blog and walk away.

12. Hop On The RSS Train

RSS (Real Simple Syndication or Rich Site Summary) is THE tool for up-to-the-second marketers. All it means is giving your visitors a way to subscribe to your website so they stay hip to your latest news, latest products, latest whatever you want to sing about – without you having to send them an email or a postcard or a smoke signal. If you have a blog, you already have RSS.

Oh, and if you don’t have a blog yet… you may want to go back and begin reading from the top again. And take notes this time!

13. Publish Or Perish

If you’re not publishing new content every day, you should be. If you want to be noticed, you have to say something people are interested in. The more you say, the less you have to pay Google.

Google has an army of voracious spiders looking for food. If you don’t feed them, your competitors will. And if you don’t feed them often, you will need to pay Google to send folks your way.

To Do:

1. Get a savvy Web Guy and a smart SEO Gal

2. Go forth with keywords and publish

3. Repeat 2

Dandilion

©YVOD, LLC 2007. Some Rights Reserved. This article and all its contents are licensed under a Creative Commons License. You are free to reprint this article in its entirety, with hyperlinks below intact and proper credit given. Thanks for being a good net citizen!

YVOD LLC

YVOD builds websites for individuals, nonprofits and small businesses.

Ulan McKnight - YVOD CEO

Ulan McKnight CEO

Web Guy

Ulan dreams of changing the world through technology and kindness. When he’s not geeking out at the Apple Store, he’s getting pelted with water balloons or shooting off rockets with all the neighborhood kids.

Marisa DeSalles - YVOD CMO

Marisa DeSalles CMO

SEO Gal

Marisa likes to talk to trees. If you’re looking for her, she’s either blogging about marketing, dancing up a storm or camping with her son Brandon.

min-height

Friday, April 20th, 2007

min-height does not work in IE 6. Here is a hack.

.container {
  min-height: 400px;
  height: auto;
}

/*\*/
* html .container{
  height: 400px;
}
/**/

Miscarriage of Justice – Lynn Paltrow

Thursday, April 19th, 2007

“Yesterday’s decision marks a radical departure from previous Supreme Court abortion decisions that required law-makers to legislate based on facts not politics.”

Why do those in power believe they can make choices for others but want to ensure that all options are available for themselves? Why are men so quick to control the actions of women but do not want women to control the actions of men?

When a women gets pregnant she should be able to choose what to do with her pregnancy. This seems self-evident to me. After all… it is her body we are talking about. It has never been clear to me where people think they get the authority to regulate this? If we are all sentient, why not allow a person to have control over their own body? If slavery is illegal, then why are we able to turn pregnant women into slaves for the state?

Don’t get me wrong, I do not want anyone to have an abortion. But then it is easy for me since I will never have one. I certainly would not want someone to tell me I had to die because my pregnancy was bad. How can a people, who claim to respect life, condem a preganant women to death rather than allow her to undergo a viable medical procedure of her choosing?

We allow millions to starve but will stop a woman from terminating a pregnancy. Why not take care of those children that are alive now instead of forcing women to become baby-machines for the world?

The federal “partial-birth” abortion ban has grave implications for all pregnant women, not only those seeking to end pregnancies.
By Lynn M. Paltrow

Yesterday the U.S. Supreme Court upheld the first federal law that bans an abortion procedure for all women and all doctors in all states. By holding that Congress’s interest in “preserving and promoting fetal life” trumps both scientific evidence and the health of pregnant women, the newly reconfigured Supreme Court overturned the opinions of three lower federal courts and its own precedent. While Justice Kennedy, who wrote the majority opinion, claims that the “act expresses respect for the dignity of human life,” the decision expressly devalues the women who give that life.

Perhaps in the only good news that can be culled from the opinion, it constitutes the death knell of one of the anti-choice movement’s favorite political ruses. For years the anti-abortion movement has argued that Roe v. Wade was wrongly decided, in part, because it federalized abortion and took power away from individual states to decide how to address the abortion issue. In this way, anti-choice activists implicitly reassured the public that even if Roe were overturned, abortion would undoubtedly remain legal at least in states like California, New York, and Washington.

But in the wake of yesterday’s ruling in Gonzales v. Carhart, there is now little to stand in the way of a federal law banning abortions everywhere if Roe is overturned. In other words, abortion is not really a question of states’ rights, but rather of controlling all pregnant women regardless of the state in which they live.

The Court also made clear that when it comes to women’s health, Congress need not legislate based on scientific or medical evidence. The leading medical experts and the lower federal courts have found that the now-banned procedure is the safest option for some women, and that it is significantly safer for these women than other abortion techniques. And yet, the Supreme Court decision acknowledges, Congress ignored these factual conclusions. Yesterday’s decision marks a radical departure from previous Supreme Court abortion decisions that required law-makers to legislate based on facts not politics.

Indeed, the ruling effectively reverses more than 30 years of precedent requiring that laws regulating abortion ensure protection not only of the woman’s life, but also her health. In the majority opinion, Kennedy makes clear that the most critical reason for upholding the law is to express the government’s interest in the value of fetal life regardless of what that may mean for pregnant women.

According to Kennedy, failing to reverse the unanimous rulings of three lower federal courts, all finding the abortion ban unconstitutional, would risk repudiating “that the government has a legitimate and substantial interest in preserving and promoting fetal life.”

The decision thus has grave implications for all pregnant women, not only those seeking to end pregnancies. If the government can choose to advance fetal interests over the pregnant woman’s health in the context of abortion, why can’t so-called “fetal rights” prevail in the context of birth?

In fact, this argument is already being used to justify court-ordered Cesarean sections in cases where physicians believe that a c-section will prove more beneficial to the fetus (this despite the fact that c-sections constitute major surgery and pose increased health risks to the pregnant woman and in some cases the fetus as well). True, most courts so far rule that such interventions unconstitutionally strip women of their civil and human rights, including bodily integrity, informed medical decision-making, liberty, and, in one case, life itself. In that case, later reversed by an appellate court, both the woman and her baby died after a forced c-section ordered to protect fetal life.

But at least one federal court has said that sending police to a woman’s home, taking her into custody while in active labor and near delivery, strapping her legs together and her body down to transport her against her will to a hospital, and then forcing her, without access to counsel or court review to undergo major surgery constituted no violation of her civil rights at all. The rationale? If the state can limit women’s access to abortions after viability, it can subject her to the lesser state intrusion of insisting on one method of delivery over another.

There are other implications to upholding laws that award the fetus separate and greater rights than those of the woman. Comments by Kennedy in a concurring opinion in another Supreme Court case, Ferguson, suggest that he would have no objections to advancing fetal interests by permitting states to “impose punishment” on a woman who even “risks” causing harm to the fetus. In that case, the purported risks were those created by low-income pregnant women who used illegal drugs and who had no access to appropriate drug treatment despite seeking health care.

In his majority opinion, Kennedy worries that permitting a procedure that can advance the health interests of a pregnant woman is in fact something “laden with the power to devalue human life.” My worry is that this case not only marks a significant attack on the rights and health of all pregnant women, it also reinforces government policies that value human life only when it involves limiting women’s access to reproductive health care.

Yesterday President Bush said, “The Supreme Court’s decision is an affirmation of the progress we have made over the past six years in protecting human dignity and upholding the sanctity of life. We will continue to work for the day when every child is welcomed in life and protected in law.”

And yet the Bush administration is actively supporting policies to limit poor children’s access to state child health insurance programs. In short, the Court’s decision in Gonzales v. Carhart — and Bush’s professed support for it — reinforces the sense, once again, that only the unborn deserve protection in this country. Not by ensuring universal health care, paid maternity leave, or an end to workplace pregnancy discrimination — only by restricting pregnant women’s access to health care.

Lynn M. Paltrow, Esq., is the executive director of National Advocates for Pregnant Women.

* * *

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© 2007 by The American Prospect, Inc.

Gaza Fixer by George Azar

Tuesday, April 17th, 2007

Gaza Fixer by George Azar

I am proud to say George is one of my dear friends and was over at our house this weekend with his children for a pot luck. He and his wife, Miriam, are writing stories and creating film that will change the world. I wish them luck and calm seas.

—-

Foreign reporters in conflict zones often rely on local ‘fixers’ – people who earn a living helping journalists get their stories. Raed Atharmneh is a fixer living and working in the Gaza Strip.

Film-maker George Azar chose to film Raed’s daily life as he works to provide for 42 clan members. It was supposed to be a straightforward story.

But Raed’s world was about to be turned upside down by a terrible event which put Raed – albeit very briefly – at the very centre of international media attention.

Gaza Fixer Part 1

Gaza Fixer Part 2

Vulture – What have we done?

Friday, April 13th, 2007

Kevin Carter - Vulture
Taken in the village of Ayod during the Sudan famine crisis, the picture depicts a small, starving Sudanese child being stalked by a vulture.

Kevin Carter biography

500 years ago the African continent was a net exporter of food. What have we done? I saw this picture yesterday and I was moved to tears. I wept for a full 5 minutes with my head in my hands. Why have we come to this? This could be my son but for a stroke of fate.

I recently read “What is the What?” (Thank you Maureen McFadden!) This book recalls an earlier Sudanese tragedy. The story of the “Lost Boys of Sudan” is especially close to me as I passed through the Sudan during their ordeal.

My brother Utz and I travelled from Egypt through the Sudan to the Central African Republic in 1989. We met the most gracious, kind and loving people I have ever seen on our journey there. I remember my brother had an entire village spread out to find me when I lost my way and collapsed delirious on the side of a path. I will never forget the image of a machete wielding young man as he walked up to me in the twilight hoping I had not been attacked. As he and his brother carried me to their village, another young man was sent forward to tell of their success. By the time we entered the village, a few dozen people from miles around we dancing and singing and speaking with my brother. We had never seen these people before but we were their brothers and they were happy to have us as guests.

This picture has inspired me to recommit to changing this world. This madness must stop. We simply have to find a better way…

Here’s To The Crazy Ones

Monday, April 9th, 2007

Because the people who are crazy enough to think they can change the world… are the ones who do. – Apple

Yes, I love Macs. But more than anything, I love what they allow me to do. YVOD is changing the world… because we think we can.

Beauty For Breakfast

Monday, April 9th, 2007

I find the entire article elitist [Why does the kid have to be black while everyone else's color is undefined? What is so special about classical music that we should notice? Why choose the metro instead of a more relaxed setting?] But the author writes well and brings up some good points.

“If something like this happened in Brazil, everyone would stand around to see. Not here.”

We live in a world where beauty is not appreciated. In our world, money matters. If it does not make money it is not respected. Is it any wonder that so much of what is beautiful comes from those without money while those with it spend so very, very much to attain that which is so often free…

—-

Pearls Before Breakfast

Can one of the nation’s great musicians cut through the fog of a D.C. rush hour? Let’s find out.
By Gene Weingarten
Washington Post Staff Writer
Sunday, April 8, 2007; W10

HE EMERGED FROM THE METRO AT THE L’ENFANT PLAZA STATION AND POSITIONED HIMSELF AGAINST A WALL BESIDE A TRASH BASKET. By most measures, he was nondescript: a youngish white man in jeans, a long-sleeved T-shirt and a Washington Nationals baseball cap. From a small case, he removed a violin. Placing the open case at his feet, he shrewdly threw in a few dollars and pocket change as seed money, swiveled it to face pedestrian traffic, and began to play.

It was 7:51 a.m. on Friday, January 12, the middle of the morning rush hour. In the next 43 minutes, as the violinist performed six classical pieces, 1,097 people passed by. Almost all of them were on the way to work, which meant, for almost all of them, a government job. L’Enfant Plaza is at the nucleus of federal Washington, and these were mostly mid-level bureaucrats with those indeterminate, oddly fungible titles: policy analyst, project manager, budget officer, specialist, facilitator, consultant.

Each passerby had a quick choice to make, one familiar to commuters in any urban area where the occasional street performer is part of the cityscape: Do you stop and listen? Do you hurry past with a blend of guilt and irritation, aware of your cupidity but annoyed by the unbidden demand on your time and your wallet? Do you throw in a buck, just to be polite? Does your decision change if he’s really bad? What if he’s really good? Do you have time for beauty? Shouldn’t you? What’s the moral mathematics of the moment?

On that Friday in January, those private questions would be answered in an unusually public way. No one knew it, but the fiddler standing against a bare wall outside the Metro in an indoor arcade at the top of the escalators was one of the finest classical musicians in the world, playing some of the most elegant music ever written on one of the most valuable violins ever made. His performance was arranged by The Washington Post as an experiment in context, perception and priorities — as well as an unblinking assessment of public taste: In a banal setting at an inconvenient time, would beauty transcend?

The musician did not play popular tunes whose familiarity alone might have drawn interest. That was not the test. These were masterpieces that have endured for centuries on their brilliance alone, soaring music befitting the grandeur of cathedrals and concert halls.

The acoustics proved surprisingly kind. Though the arcade is of utilitarian design, a buffer between the Metro escalator and the outdoors, it somehow caught the sound and bounced it back round and resonant. The violin is an instrument that is said to be much like the human voice, and in this musician’s masterly hands, it sobbed and laughed and sang — ecstatic, sorrowful, importuning, adoring, flirtatious, castigating, playful, romancing, merry, triumphal, sumptuous.

So, what do you think happened?

HANG ON, WE’LL GET YOU SOME EXPERT HELP.

Leonard Slatkin, music director of the National Symphony Orchestra, was asked the same question. What did he think would occur, hypothetically, if one of the world’s great violinists had performed incognito before a traveling rush-hour audience of 1,000-odd people?

“Let’s assume,” Slatkin said, “that he is not recognized and just taken for granted as a street musician . . . Still, I don’t think that if he’s really good, he’s going to go unnoticed. He’d get a larger audience in Europe . . . but, okay, out of 1,000 people, my guess is there might be 35 or 40 who will recognize the quality for what it is. Maybe 75 to 100 will stop and spend some time listening.”

So, a crowd would gather?

“Oh, yes.”

And how much will he make?

“About $150.”

Thanks, Maestro. As it happens, this is not hypothetical. It really happened.

“How’d I do?”

We’ll tell you in a minute.

“Well, who was the musician?”

Joshua Bell.

“NO!!!”

A onetime child prodigy, at 39 Joshua Bell has arrived as an internationally acclaimed virtuoso. Three days before he appeared at the Metro station, Bell had filled the house at Boston’s stately Symphony Hall, where merely pretty good seats went for $100. Two weeks later, at the Music Center at Strathmore, in North Bethesda, he would play to a standing-room-only audience so respectful of his artistry that they stifled their coughs until the silence between movements. But on that Friday in January, Joshua Bell was just another mendicant, competing for the attention of busy people on their way to work.

Bell was first pitched this idea shortly before Christmas, over coffee at a sandwich shop on Capitol Hill. A New Yorker, he was in town to perform at the Library of Congress and to visit the library’s vaults to examine an unusual treasure: an 18th-century violin that once belonged to the great Austrian-born virtuoso and composer Fritz Kreisler. The curators invited Bell to play it; good sound, still.

“Here’s what I’m thinking,” Bell confided, as he sipped his coffee. “I’m thinking that I could do a tour where I’d play Kreisler’s music . . .”

He smiled.

“. . . on Kreisler’s violin.”

It was a snazzy, sequined idea — part inspiration and part gimmick — and it was typical of Bell, who has unapologetically embraced showmanship even as his concert career has become more and more august. He’s soloed with the finest orchestras here and abroad, but he’s also appeared on “Sesame Street,” done late-night talk TV and performed in feature films. That was Bell playing the soundtrack on the 1998 movie “The Red Violin.” (He body-doubled, too, playing to a naked Greta Scacchi.) As composer John Corigliano accepted the Oscar for Best Original Dramatic Score, he credited Bell, who, he said, “plays like a god.”

When Bell was asked if he’d be willing to don street clothes and perform at rush hour, he said:

“Uh, a stunt?”

Well, yes. A stunt. Would he think it . . . unseemly?

Bell drained his cup.

“Sounds like fun,” he said.

Bell’s a heartthrob. Tall and handsome, he’s got a Donny Osmond-like dose of the cutes, and, onstage, cute elides into hott. When he performs, he is usually the only man under the lights who is not in white tie and tails — he walks out to a standing O, looking like Zorro, in black pants and an untucked black dress shirt, shirttail dangling. That cute Beatles-style mop top is also a strategic asset: Because his technique is full of body — athletic and passionate — he’s almost dancing with the instrument, and his hair flies.

He’s single and straight, a fact not lost on some of his fans. In Boston, as he performed Max Bruch’s dour Violin Concerto in G Minor, the very few young women in the audience nearly disappeared in the deep sea of silver heads. But seemingly every single one of them — a distillate of the young and pretty — coalesced at the stage door after the performance, seeking an autograph. It’s like that always, with Bell.

Bell’s been accepting over-the-top accolades since puberty: Interview magazine once said his playing “does nothing less than tell human beings why they bother to live.” He’s learned to field these things graciously, with a bashful duck of the head and a modified “pshaw.”

For this incognito performance, Bell had only one condition for participating. The event had been described to him as a test of whether, in an incongruous context, ordinary people would recognize genius. His condition: “I’m not comfortable if you call this genius.” “Genius” is an overused word, he said: It can be applied to some of the composers whose work he plays, but not to him. His skills are largely interpretive, he said, and to imply otherwise would be unseemly and inaccurate.

It was an interesting request, and under the circumstances, one that will be honored. The word will not again appear in this article.

It would be breaking no rules, however, to note that the term in question, particularly as applied in the field of music, refers to a congenital brilliance — an elite, innate, preternatural ability that manifests itself early, and often in dramatic fashion.

One biographically intriguing fact about Bell is that he got his first music lessons when he was a 4-year-old in Bloomington, Ind. His parents, both psychologists, decided formal training might be a good idea after they saw that their son had strung rubber bands across his dresser drawers and was replicating classical tunes by ear, moving drawers in and out to vary the pitch.

TO GET TO THE METRO FROM HIS HOTEL, a distance of three blocks, Bell took a taxi. He’s neither lame nor lazy: He did it for his violin.

Bell always performs on the same instrument, and he ruled out using another for this gig. Called the Gibson ex Huberman, it was handcrafted in 1713 by Antonio Stradivari during the Italian master’s “golden period,” toward the end of his career, when he had access to the finest spruce, maple and willow, and when his technique had been refined to perfection.

“Our knowledge of acoustics is still incomplete,” Bell said, “but he, he just . . . knew.”

Bell doesn’t mention Stradivari by name. Just “he.” When the violinist shows his Strad to people, he holds the instrument gingerly by its neck, resting it on a knee. “He made this to perfect thickness at all parts,” Bell says, pivoting it. “If you shaved off a millimeter of wood at any point, it would totally imbalance the sound.” No violins sound as wonderful as Strads from the 1710s, still.

The front of Bell’s violin is in nearly perfect condition, with a deep, rich grain and luster. The back is a mess, its dark reddish finish bleeding away into a flatter, lighter shade and finally, in one section, to bare wood.

“This has never been refinished,” Bell said. “That’s his original varnish. People attribute aspects of the sound to the varnish. Each maker had his own secret formula.” Stradivari is thought to have made his from an ingeniously balanced cocktail of honey, egg whites and gum arabic from sub-Saharan trees.

Like the instrument in “The Red Violin,” this one has a past filled with mystery and malice. Twice, it was stolen from its illustrious prior owner, the Polish virtuoso Bronislaw Huberman. The first time, in 1919, it disappeared from Huberman’s hotel room in Vienna but was quickly returned. The second time, nearly 20 years later, it was pinched from his dressing room in Carnegie Hall. He never got it back. It was not until 1985 that the thief — a minor New York violinist — made a deathbed confession to his wife, and produced the instrument.

Bell bought it a few years ago. He had to sell his own Strad and borrow much of the rest. The price tag was reported to be about $3.5 million.

All of which is a long explanation for why, in the early morning chill of a day in January, Josh Bell took a three-block cab ride to the Orange Line, and rode one stop to L’Enfant.

AS METRO STATIONS GO, L’ENFANT PLAZA IS MORE PLEBEIAN THAN MOST. Even before you arrive, it gets no respect. Metro conductors never seem to get it right: “Leh-fahn.” “Layfont.” “El’phant.”

At the top of the escalators are a shoeshine stand and a busy kiosk that sells newspapers, lottery tickets and a wallfull of magazines with titles such as Mammazons and Girls of Barely Legal. The skin mags move, but it’s that lottery ticket dispenser that stays the busiest, with customers queuing up for Daily 6 lotto and Powerball and the ultimate suckers’ bait, those pamphlets that sell random number combinations purporting to be “hot.” They sell briskly. There’s also a quick-check machine to slide in your lotto ticket, post-drawing, to see if you’ve won. Beneath it is a forlorn pile of crumpled slips.

On Friday, January 12, the people waiting in the lottery line looking for a long shot would get a lucky break — a free, close-up ticket to a concert by one of the world’s most famous musicians — but only if they were of a mind to take note.

Bell decided to begin with “Chaconne” from Johann Sebastian Bach’s Partita No. 2 in D Minor. Bell calls it “not just one of the greatest pieces of music ever written, but one of the greatest achievements of any man in history. It’s a spiritually powerful piece, emotionally powerful, structurally perfect. Plus, it was written for a solo violin, so I won’t be cheating with some half-assed version.”

Bell didn’t say it, but Bach’s “Chaconne” is also considered one of the most difficult violin pieces to master. Many try; few succeed. It’s exhaustingly long — 14 minutes — and consists entirely of a single, succinct musical progression repeated in dozens of variations to create a dauntingly complex architecture of sound. Composed around 1720, on the eve of the European Enlightenment, it is said to be a celebration of the breadth of human possibility.

If Bell’s encomium to “Chaconne” seems overly effusive, consider this from the 19th-century composer Johannes Brahms, in a letter to Clara Schumann: “On one stave, for a small instrument, the man writes a whole world of the deepest thoughts and most powerful feelings. If I imagined that I could have created, even conceived the piece, I am quite certain that the excess of excitement and earth-shattering experience would have driven me out of my mind.”

So, that’s the piece Bell started with.

He’d clearly meant it when he promised not to cheap out this performance: He played with acrobatic enthusiasm, his body leaning into the music and arching on tiptoes at the high notes. The sound was nearly symphonic, carrying to all parts of the homely arcade as the pedestrian traffic filed past.

Three minutes went by before something happened. Sixty-three people had already passed when, finally, there was a breakthrough of sorts. A middle-age man altered his gait for a split second, turning his head to notice that there seemed to be some guy playing music. Yes, the man kept walking, but it was something.

A half-minute later, Bell got his first donation. A woman threw in a buck and scooted off. It was not until six minutes into the performance that someone actually stood against a wall, and listened.

Things never got much better. In the three-quarters of an hour that Joshua Bell played, seven people stopped what they were doing to hang around and take in the performance, at least for a minute. Twenty-seven gave money, most of them on the run — for a total of $32 and change. That leaves the 1,070 people who hurried by, oblivious, many only three feet away, few even turning to look.

No, Mr. Slatkin, there was never a crowd, not even for a second.

It was all videotaped by a hidden camera. You can play the recording once or 15 times, and it never gets any easier to watch. Try speeding it up, and it becomes one of those herky-jerky World War I-era silent newsreels. The people scurry by in comical little hops and starts, cups of coffee in their hands, cellphones at their ears, ID tags slapping at their bellies, a grim danse macabre to indifference, inertia and the dingy, gray rush of modernity.

Even at this accelerated pace, though, the fiddler’s movements remain fluid and graceful; he seems so apart from his audience — unseen, unheard, otherworldly — that you find yourself thinking that he’s not really there. A ghost.

Only then do you see it: He is the one who is real. They are the ghosts.

IF A GREAT MUSICIAN PLAYS GREAT MUSIC BUT NO ONE HEARS . . . WAS HE REALLY ANY GOOD?

It’s an old epistemological debate, older, actually, than the koan about the tree in the forest. Plato weighed in on it, and philosophers for two millennia afterward: What is beauty? Is it a measurable fact (Gottfried Leibniz), or merely an opinion (David Hume), or is it a little of each, colored by the immediate state of mind of the observer (Immanuel Kant)?

We’ll go with Kant, because he’s obviously right, and because he brings us pretty directly to Joshua Bell, sitting there in a hotel restaurant, picking at his breakfast, wryly trying to figure out what the hell had just happened back there at the Metro.

“At the beginning,” Bell says, “I was just concentrating on playing the music. I wasn’t really watching what was happening around me . . .”

Playing the violin looks all-consuming, mentally and physically, but Bell says that for him the mechanics of it are partly second nature, cemented by practice and muscle memory: It’s like a juggler, he says, who can keep those balls in play while interacting with a crowd. What he’s mostly thinking about as he plays, Bell says, is capturing emotion as a narrative: “When you play a violin piece, you are a storyteller, and you’re telling a story.”

With “Chaconne,” the opening is filled with a building sense of awe. That kept him busy for a while. Eventually, though, he began to steal a sidelong glance.

“It was a strange feeling, that people were actually, ah . . .”

The word doesn’t come easily.

“. . . ignoring me.”

Bell is laughing. It’s at himself.

“At a music hall, I’ll get upset if someone coughs or if someone’s cellphone goes off. But here, my expectations quickly diminished. I started to appreciate any acknowledgment, even a slight glance up. I was oddly grateful when someone threw in a dollar instead of change.” This is from a man whose talents can command $1,000 a minute.

Before he began, Bell hadn’t known what to expect. What he does know is that, for some reason, he was nervous.

“It wasn’t exactly stage fright, but there were butterflies,” he says. “I was stressing a little.”

Bell has played, literally, before crowned heads of Europe. Why the anxiety at the Washington Metro?

“When you play for ticket-holders,” Bell explains, “you are already validated. I have no sense that I need to be accepted. I’m already accepted. Here, there was this thought: What if they don’t like me? What if they resent my presence . . .”

He was, in short, art without a frame. Which, it turns out, may have a lot to do with what happened — or, more precisely, what didn’t happen — on January 12.

MARK LEITHAUSER HAS HELD IN HIS HANDS MORE GREAT WORKS OF ART THAN ANY KING OR POPE OR MEDICI EVER DID. A senior curator at the National Gallery, he oversees the framing of the paintings. Leithauser thinks he has some idea of what happened at that Metro station.

“Let’s say I took one of our more abstract masterpieces, say an Ellsworth Kelly, and removed it from its frame, marched it down the 52 steps that people walk up to get to the National Gallery, past the giant columns, and brought it into a restaurant. It’s a $5 million painting. And it’s one of those restaurants where there are pieces of original art for sale, by some industrious kids from the Corcoran School, and I hang that Kelly on the wall with a price tag of $150. No one is going to notice it. An art curator might look up and say: ‘Hey, that looks a little like an Ellsworth Kelly. Please pass the salt.’”

Leithauser’s point is that we shouldn’t be too ready to label the Metro passersby unsophisticated boobs. Context matters.

Kant said the same thing. He took beauty seriously: In his Critique of Aesthetic Judgment, Kant argued that one’s ability to appreciate beauty is related to one’s ability to make moral judgments. But there was a caveat. Paul Guyer of the University of Pennsylvania, one of America’s most prominent Kantian scholars, says the 18th-century German philosopher felt that to properly appreciate beauty, the viewing conditions must be optimal.

“Optimal,” Guyer said, “doesn’t mean heading to work, focusing on your report to the boss, maybe your shoes don’t fit right.”

So, if Kant had been at the Metro watching as Joshua Bell play to a thousand unimpressed passersby?

“He would have inferred about them,” Guyer said, “absolutely nothing.”

And that’s that.

Except it isn’t. To really understand what happened, you have to rewind that video and play it back from the beginning, from the moment Bell’s bow first touched the strings.

White guy, khakis, leather jacket, briefcase. Early 30s. John David Mortensen is on the final leg of his daily bus-to-Metro commute from Reston. He’s heading up the escalator. It’s a long ride — 1 minute and 15 seconds if you don’t walk. So, like most everyone who passes Bell this day, Mortensen gets a good earful of music before he has his first look at the musician. Like most of them, he notes that it sounds pretty good. But like very few of them, when he gets to the top, he doesn’t race past as though Bell were some nuisance to be avoided. Mortensen is that first person to stop, that guy at the six-minute mark.

It’s not that he has nothing else to do. He’s a project manager for an international program at the Department of Energy; on this day, Mortensen has to participate in a monthly budget exercise, not the most exciting part of his job: “You review the past month’s expenditures,” he says, “forecast spending for the next month, if you have X dollars, where will it go, that sort of thing.”

On the video, you can see Mortensen get off the escalator and look around. He locates the violinist, stops, walks away but then is drawn back. He checks the time on his cellphone — he’s three minutes early for work — then settles against a wall to listen.

Mortensen doesn’t know classical music at all; classic rock is as close as he comes. But there’s something about what he’s hearing that he really likes.

As it happens, he’s arrived at the moment that Bell slides into the second section of “Chaconne.” (“It’s the point,” Bell says, “where it moves from a darker, minor key into a major key. There’s a religious, exalted feeling to it.”) The violinist’s bow begins to dance; the music becomes upbeat, playful, theatrical, big.

Mortensen doesn’t know about major or minor keys: “Whatever it was,” he says, “it made me feel at peace.”

So, for the first time in his life, Mortensen lingers to listen to a street musician. He stays his allotted three minutes as 94 more people pass briskly by. When he leaves to help plan contingency budgets for the Department of Energy, there’s another first. For the first time in his life, not quite knowing what had just happened but sensing it was special, John David Mortensen gives a street musician money.

THERE ARE SIX MOMENTS IN THE VIDEO THAT BELL FINDS PARTICULARLY PAINFUL TO RELIVE: “The awkward times,” he calls them. It’s what happens right after each piece ends: nothing. The music stops. The same people who hadn’t noticed him playing don’t notice that he has finished. No applause, no acknowledgment. So Bell just saws out a small, nervous chord — the embarrassed musician’s equivalent of, “Er, okay, moving right along . . .” — and begins the next piece.

After “Chaconne,” it is Franz Schubert’s “Ave Maria,” which surprised some music critics when it debuted in 1825: Schubert seldom showed religious feeling in his compositions, yet “Ave Maria” is a breathtaking work of adoration of the Virgin Mary. What was with the sudden piety? Schubert dryly answered: “I think this is due to the fact that I never forced devotion in myself and never compose hymns or prayers of that kind unless it overcomes me unawares; but then it is usually the right and true devotion.” This musical prayer became among the most familiar and enduring religious pieces in history.

A couple of minutes into it, something revealing happens. A woman and her preschooler emerge from the escalator. The woman is walking briskly and, therefore, so is the child. She’s got his hand.

“I had a time crunch,” recalls Sheron Parker, an IT director for a federal agency. “I had an 8:30 training class, and first I had to rush Evvie off to his teacher, then rush back to work, then to the training facility in the basement.”

Evvie is her son, Evan. Evan is 3.

You can see Evan clearly on the video. He’s the cute black kid in the parka who keeps twisting around to look at Joshua Bell, as he is being propelled toward the door.

“There was a musician,” Parker says, “and my son was intrigued. He wanted to pull over and listen, but I was rushed for time.”

So Parker does what she has to do. She deftly moves her body between Evan’s and Bell’s, cutting off her son’s line of sight. As they exit the arcade, Evan can still be seen craning to look. When Parker is told what she walked out on, she laughs.

“Evan is very smart!”

The poet Billy Collins once laughingly observed that all babies are born with a knowledge of poetry, because the lub-dub of the mother’s heart is in iambic meter. Then, Collins said, life slowly starts to choke the poetry out of us. It may be true with music, too.

There was no ethnic or demographic pattern to distinguish the people who stayed to watch Bell, or the ones who gave money, from that vast majority who hurried on past, unheeding. Whites, blacks and Asians, young and old, men and women, were represented in all three groups. But the behavior of one demographic remained absolutely consistent. Every single time a child walked past, he or she tried to stop and watch. And every single time, a parent scooted the kid away.

IF THERE WAS ONE PERSON ON THAT DAY WHO WAS TOO BUSY TO PAY ATTENTION TO THE VIOLINIST, it was George Tindley. Tindley wasn’t hurrying to get to work. He was at work.

The glass doors through which most people exit the L’Enfant station lead into an indoor shopping mall, from which there are exits to the street and elevators to office buildings. The first store in the mall is an Au Bon Pain, the croissant and coffee shop where Tindley, in his 40s, works in a white uniform busing the tables, restocking the salt and pepper packets, taking out the garbage. Tindley labors under the watchful eye of his bosses, and he’s supposed to be hopping, and he was.

But every minute or so, as though drawn by something not entirely within his control, Tindley would walk to the very edge of the Au Bon Pain property, keeping his toes inside the line, still on the job. Then he’d lean forward, as far out into the hallway as he could, watching the fiddler on the other side of the glass doors. The foot traffic was steady, so the doors were usually open. The sound came through pretty well.

“You could tell in one second that this guy was good, that he was clearly a professional,” Tindley says. He plays the guitar, loves the sound of strings, and has no respect for a certain kind of musician.

“Most people, they play music; they don’t feel it,” Tindley says. “Well, that man was feeling it. That man was moving. Moving into the sound.”

A hundred feet away, across the arcade, was the lottery line, sometimes five or six people long. They had a much better view of Bell than Tindley did, if they had just turned around. But no one did. Not in the entire 43 minutes. They just shuffled forward toward that machine spitting out numbers. Eyes on the prize.

J.T. Tillman was in that line. A computer specialist for the Department of Housing and Urban Development, he remembers every single number he played that day — 10 of them, $2 apiece, for a total of $20. He doesn’t recall what the violinist was playing, though. He says it sounded like generic classical music, the kind the ship’s band was playing in “Titanic,” before the iceberg.

“I didn’t think nothing of it,” Tillman says, “just a guy trying to make a couple of bucks.” Tillman would have given him one or two, he said, but he spent all his cash on lotto.

When he is told that he stiffed one of the best musicians in the world, he laughs.

“Is he ever going to play around here again?”

“Yeah, but you’re going to have to pay a lot to hear him.”

“Damn.”

Tillman didn’t win the lottery, either.

BELL ENDS “AVE MARIA” TO ANOTHER THUNDEROUS SILENCE, plays Manuel Ponce’s sentimental “Estrellita,” then a piece by Jules Massenet, and then begins a Bach gavotte, a joyful, frolicsome, lyrical dance. It’s got an Old World delicacy to it; you can imagine it entertaining bewigged dancers at a Versailles ball, or — in a lute, fiddle and fife version — the boot-kicking peasants of a Pieter Bruegel painting.

Watching the video weeks later, Bell finds himself mystified by one thing only. He understands why he’s not drawing a crowd, in the rush of a morning workday. But: “I’m surprised at the number of people who don’t pay attention at all, as if I’m invisible. Because, you know what? I’m makin’ a lot of noise!”

He is. You don’t need to know music at all to appreciate the simple fact that there’s a guy there, playing a violin that’s throwing out a whole bucket of sound; at times, Bell’s bowing is so intricate that you seem to be hearing two instruments playing in harmony. So those head-forward, quick-stepping passersby are a remarkable phenomenon.

Bell wonders whether their inattention may be deliberate: If you don’t take visible note of the musician, you don’t have to feel guilty about not forking over money; you’re not complicit in a rip-off.

It may be true, but no one gave that explanation. People just said they were busy, had other things on their mind. Some who were on cellphones spoke louder as they passed Bell, to compete with that infernal racket.

And then there was Calvin Myint. Myint works for the General Services Administration. He got to the top of the escalator, turned right and headed out a door to the street. A few hours later, he had no memory that there had been a musician anywhere in sight.

“Where was he, in relation to me?”

“About four feet away.”

“Oh.”

There’s nothing wrong with Myint’s hearing. He had buds in his ear. He was listening to his iPod.

For many of us, the explosion in technology has perversely limited, not expanded, our exposure to new experiences. Increasingly, we get our news from sources that think as we already do. And with iPods, we hear what we already know; we program our own playlists.

The song that Calvin Myint was listening to was “Just Like Heaven,” by the British rock band The Cure. It’s a terrific song, actually. The meaning is a little opaque, and the Web is filled with earnest efforts to deconstruct it. Many are far-fetched, but some are right on point: It’s about a tragic emotional disconnect. A man has found the woman of his dreams but can’t express the depth of his feeling for her until she’s gone. It’s about failing to see the beauty of what’s plainly in front of your eyes.

“YES, I SAW THE VIOLINIST,” Jackie Hessian says, “but nothing about him struck me as much of anything.”

You couldn’t tell that by watching her. Hessian was one of those people who gave Bell a long, hard look before walking on. It turns out that she wasn’t noticing the music at all.

“I really didn’t hear that much,” she said. “I was just trying to figure out what he was doing there, how does this work for him, can he make much money, would it be better to start with some money in the case, or for it to be empty, so people feel sorry for you? I was analyzing it financially.”

What do you do, Jackie?

“I’m a lawyer in labor relations with the United States Postal Service. I just negotiated a national contract.”

THE BEST SEATS IN THE HOUSE WERE UPHOLSTERED. In the balcony, more or less. On that day, for $5, you’d get a lot more than just a nice shine on your shoes.

Only one person occupied one of those seats when Bell played. Terence Holmes is a consultant for the Department of Transportation, and he liked the music just fine, but it was really about a shoeshine: “My father told me never to wear a suit with your shoes not cleaned and shined.”

Holmes wears suits often, so he is up in that perch a lot, and he’s got a good relationship with the shoeshine lady. Holmes is a good tipper and a good talker, which is a skill that came in handy that day. The shoeshine lady was upset about something, and the music got her more upset. She complained, Holmes said, that the music was too loud, and he tried to calm her down.

Edna Souza is from Brazil. She’s been shining shoes at L’Enfant Plaza for six years, and she’s had her fill of street musicians there; when they play, she can’t hear her customers, and that’s bad for business. So she fights.

Souza points to the dividing line between the Metro property, at the top of the escalator, and the arcade, which is under control of the management company that runs the mall. Sometimes, Souza says, a musician will stand on the Metro side, sometimes on the mall side. Either way, she’s got him. On her speed dial, she has phone numbers for both the mall cops and the Metro cops. The musicians seldom last long.

What about Joshua Bell?

He was too loud, too, Souza says. Then she looks down at her rag, sniffs. She hates to say anything positive about these damned musicians, but: “He was pretty good, that guy. It was the first time I didn’t call the police.”

Souza was surprised to learn he was a famous musician, but not that people rushed blindly by him. That, she said, was predictable. “If something like this happened in Brazil, everyone would stand around to see. Not here.”

Souza nods sourly toward a spot near the top of the escalator: “Couple of years ago, a homeless guy died right there. He just lay down there and died. The police came, an ambulance came, and no one even stopped to see or slowed down to look.

“People walk up the escalator, they look straight ahead. Mind your own business, eyes forward. Everyone is stressed. Do you know what I mean?”

What is this life if, full of care,

We have no time to stand and stare.

– from “Leisure,” by W.H. Davies

Let’s say Kant is right. Let’s accept that we can’t look at what happened on January 12 and make any judgment whatever about people’s sophistication or their ability to appreciate beauty. But what about their ability to appreciate life?

We’re busy. Americans have been busy, as a people, since at least 1831, when a young French sociologist named Alexis de Tocqueville visited the States and found himself impressed, bemused and slightly dismayed at the degree to which people were driven, to the exclusion of everything else, by hard work and the accumulation of wealth.

Not much has changed. Pop in a DVD of “Koyaanisqatsi,” the wordless, darkly brilliant, avant-garde 1982 film about the frenetic speed of modern life. Backed by the minimalist music of Philip Glass, director Godfrey Reggio takes film clips of Americans going about their daily business, but speeds them up until they resemble assembly-line machines, robots marching lockstep to nowhere. Now look at the video from L’Enfant Plaza, in fast-forward. The Philip Glass soundtrack fits it perfectly.

“Koyaanisqatsi” is a Hopi word. It means “life out of balance.”

In his 2003 book, Timeless Beauty: In the Arts and Everyday Life, British author John Lane writes about the loss of the appreciation for beauty in the modern world. The experiment at L’Enfant Plaza may be symptomatic of that, he said — not because people didn’t have the capacity to understand beauty, but because it was irrelevant to them.

“This is about having the wrong priorities,” Lane said.

If we can’t take the time out of our lives to stay a moment and listen to one of the best musicians on Earth play some of the best music ever written; if the surge of modern life so overpowers us that we are deaf and blind to something like that — then what else are we missing?

That’s what the Welsh poet W.H. Davies meant in 1911 when he published those two lines that begin this section. They made him famous. The thought was simple, even primitive, but somehow no one had put it quite that way before.

Of course, Davies had an advantage — an advantage of perception. He wasn’t a tradesman or a laborer or a bureaucrat or a consultant or a policy analyst or a labor lawyer or a program manager. He was a hobo.

THE CULTURAL HERO OF THE DAY ARRIVED AT L’ENFANT PLAZA PRETTY LATE, in the unprepossessing figure of one John Picarello, a smallish man with a baldish head.

Picarello hit the top of the escalator just after Bell began his final piece, a reprise of “Chaconne.” In the video, you see Picarello stop dead in his tracks, locate the source of the music, and then retreat to the other end of the arcade. He takes up a position past the shoeshine stand, across from that lottery line, and he will not budge for the next nine minutes.

Like all the passersby interviewed for this article, Picarello was stopped by a reporter after he left the building, and was asked for his phone number. Like everyone, he was told only that this was to be an article about commuting. When he was called later in the day, like everyone else, he was first asked if anything unusual had happened to him on his trip into work. Of the more than 40 people contacted, Picarello was the only one who immediately mentioned the violinist.

“There was a musician playing at the top of the escalator at L’Enfant Plaza.”

Haven’t you seen musicians there before?

“Not like this one.”

What do you mean?

“This was a superb violinist. I’ve never heard anyone of that caliber. He was technically proficient, with very good phrasing. He had a good fiddle, too, with a big, lush sound. I walked a distance away, to hear him. I didn’t want to be intrusive on his space.”

Really?

“Really. It was that kind of experience. It was a treat, just a brilliant, incredible way to start the day.”

Picarello knows classical music. He is a fan of Joshua Bell but didn’t recognize him; he hadn’t seen a recent photo, and besides, for most of the time Picarello was pretty far away. But he knew this was not a run-of-the-mill guy out there, performing. On the video, you can see Picarello look around him now and then, almost bewildered.

“Yeah, other people just were not getting it. It just wasn’t registering. That was baffling to me.”

When Picarello was growing up in New York, he studied violin seriously, intending to be a concert musician. But he gave it up at 18, when he decided he’d never be good enough to make it pay. Life does that to you sometimes. Sometimes, you have to do the prudent thing. So he went into another line of work. He’s a supervisor at the U.S. Postal Service. Doesn’t play the violin much, anymore.

When he left, Picarello says, “I humbly threw in $5.” It was humble: You can actually see that on the video. Picarello walks up, barely looking at Bell, and tosses in the money. Then, as if embarrassed, he quickly walks away from the man he once wanted to be.

Does he have regrets about how things worked out?

The postal supervisor considers this.

“No. If you love something but choose not to do it professionally, it’s not a waste. Because, you know, you still have it. You have it forever.”

BELL THINKS HE DID HIS BEST WORK OF THE DAY IN THOSE FINAL FEW MINUTES, in the second “Chaconne.” And that also was the first time more than one person at a time was listening. As Picarello stood in the back, Janice Olu arrived and took up a position a few feet away from Bell. Olu, a public trust officer with HUD, also played the violin as a kid. She didn’t know the name of the piece she was hearing, but she knew the man playing it has a gift.

Olu was on a coffee break and stayed as long as she dared. As she turned to go, she whispered to the stranger next to her, “I really don’t want to leave.” The stranger standing next to her happened to be working for The Washington Post.

In preparing for this event, editors at The Post Magazine discussed how to deal with likely outcomes. The most widely held assumption was that there could well be a problem with crowd control: In a demographic as sophisticated as Washington, the thinking went, several people would surely recognize Bell. Nervous “what-if” scenarios abounded. As people gathered, what if others stopped just to see what the attraction was? Word would spread through the crowd. Cameras would flash. More people flock to the scene; rush-hour pedestrian traffic backs up; tempers flare; the National Guard is called; tear gas, rubber bullets, etc.

As it happens, exactly one person recognized Bell, and she didn’t arrive until near the very end. For Stacy Furukawa, a demographer at the Commerce Department, there was no doubt. She doesn’t know much about classical music, but she had been in the audience three weeks earlier, at Bell’s free concert at the Library of Congress. And here he was, the international virtuoso, sawing away, begging for money. She had no idea what the heck was going on, but whatever it was, she wasn’t about to miss it.

Furukawa positioned herself 10 feet away from Bell, front row, center. She had a huge grin on her face. The grin, and Furukawa, remained planted in that spot until the end.

“It was the most astonishing thing I’ve ever seen in Washington,” Furukawa says. “Joshua Bell was standing there playing at rush hour, and people were not stopping, and not even looking, and some were flipping quarters at him! Quarters! I wouldn’t do that to anybody. I was thinking, Omigosh, what kind of a city do I live in that this could happen?”

When it was over, Furukawa introduced herself to Bell, and tossed in a twenty. Not counting that — it was tainted by recognition — the final haul for his 43 minutes of playing was $32.17. Yes, some people gave pennies.

“Actually,” Bell said with a laugh, “that’s not so bad, considering. That’s 40 bucks an hour. I could make an okay living doing this, and I wouldn’t have to pay an agent.”

These days, at L’Enfant Plaza, lotto ticket sales remain brisk. Musicians still show up from time to time, and they still tick off Edna Souza. Joshua Bell’s latest album, “The Voice of the Violin,” has received the usual critical acclaim. (“Delicate urgency.” “Masterful intimacy.” “Unfailingly exquisite.” “A musical summit.” “. . . will make your heart thump and weep at the same time.”)

Bell headed off on a concert tour of European capitals. But he is back in the States this week. He has to be. On Tuesday, he will be accepting the Avery Fisher prize, recognizing the Flop of L’Enfant Plaza as the best classical musician in America.

Emily Shroder, Rachel Manteuffel, John W. Poole and Magazine Editor Tom Shroder contributed to this report. Gene Weingarten, a Magazine staff writer, can be reached at weingarten@washpost.com. He will be fielding questions and comments about this article Monday at 1 p.m.

The rich will never care for the planet

Wednesday, April 4th, 2007

A friend sent me this link. I find the concept interesting. 90% of the worlds population have far greater say in how the world will work than the 10% who are rich. In time, the rich will fade and we will become a family.

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Bright Green Buildings

The rich will never care for the planet–even if it is in their own interest. They are self-absorbed.

Best to concentrate on the expectation that pragmatically a social movement to “green” the working poor’s homes (and remove urban and rural codes difficulties in doing it) is a workable goal: they are the ones who will really benefit economically from small percentages of energy efficiency savings as it is a larger portion of a smaller annual income, as well as benefit from wider energy independence.