4M

Our clients sometimes wonder about the value of paying Google to appear in the sponsored search results. Recently we recommended a rather small budget of $250 per month to one of our favorite clients. Last week, he made a $10,000 sale that originated in one of those little search ads. 400% ROI … where else can you get that? The pennysaver? The newspaper? Val-Pak coupon? Radio? Local TV ads? National TV?

Please.

Show me where you can spend $250, increase your branding exponentially, drive qualified traffic to your online store and make a minor little sale worth 10 grand. Online advertising gets results. Just ask our client. Another one has a budget of more like $400 per month. They do easily half a mil in sales, website-only, every year.

It’s not hard. It takes an initial investment of $500 - that includes what you pay to Google and what you pay us to do some thinking, strategizing and tweaking on your behalf. Then you sit back and watch your impressions rise, your clicks rise, your pageviews rise, … and the small minor manner of your bank account, if you’re selling things online. In about 6 months you should look at it again and figure out how much more of your marketing budget you can allocate towards your PPC campaign.

Ready to get started? Hit me up. I’ll walk you through it and you will see - it will be the second-best investment you have ever made on the web. The first being, of course, getting yourself an e-commerce website from YVOD.

Results don’t lie.

This entry was posted on Thursday, December 15th, 2005 at 3:30 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.