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[editor’s note: This post won me the “customer of the year” award from gDiapers! And a lovely lunch with their charming CEO. Dang, I need to blog more often!!] Recently I found out about a new system of diapering - flushable diaps! This is very exciting to the mother of a 19-month-old. Look, I like the earth and all, but I think cloth diapers and washing them …

About a year ago, a colleague mentioned that there was an online seminar about how to write better web content. I was new at YVOD and thought it would be interesting. Our then salesperson, CEO, Art Director and I gathered in a room and watched the presentation. It was phenomenal.

The speaker? Gerry McGovern. The people who brought his ideas into my life: Marketingprofs.

So the seminar was a hundred bucks, …

Online Marketing and Smaller Businesses

Interesting article from e-marketer in my inbox today. It pretty well sums up my experience with Small to Medium Businesses. About a quarter are doing online marketing; almost half are considering it and the rest are totally clueless. Yep, that’s about right. Interestingly, most of the ones who are currently doing it are planning to increase their budget for it in the next year. That …

Our clients sometimes wonder about the value of paying Google to appear in the sponsored search results. Recently we recommended a rather small budget of $250 per month to one of our favorite clients. Last week, he made a $10,000 sale that originated in one of those little search ads. 400% ROI … where else can you get that? The pennysaver? The newspaper? Val-Pak coupon? Radio? Local TV ads? National …

So I was shopping for interesting gifts for a certain geek pal of mine, and I found the tunetalk for ipod. It’s just a microphone that attaches to the ipod, but the geek I had in mind would appreciate it. Go to the website, of course it’s out of stock, hunt around, find the contact info and send this email:

—–Original Message—–
From: Marisa DeSalles [mailto:marisa@yvod.com]
Sent: Thursday, December 08, 2005 3:08 …

After our trip to the San Francisco Soup Company, we printed the pictures we took and stuck them on the wall along with printouts of their current site and scribbles of “carewords” we either directly overheard or imagined customers would say. Does your web company do this for you? Do they care about learning what your company is really about? Or do they just care that you sent your …

Fromemarketer.com (click now or forever hold your peace, it’s only available till Jan 06!)

Online retailing had the lowest e-mail open rate at 17.2%

Hey, you, e-retailer. Mister fancy-marketer. Are your lovingly crafted, blood-sweat-and-tears-copywritten email newsletters getting opened? Do you even know?

Check out this graph:

Kalle Lasn, editor in chief of the advertising watchdog magazine Adbusters, speaking about how Neopets is revolutionizing the world of product placement.

From Wired.

Neopets has a staggering 25 million members worldwide. It has been translated into 10 languages and gets more than 2.2 billion pageviews per month. These dedicated Neopians spend an average of 6 hours and 15 minutes per month on the site. That makes Neopets the second-stickiest site …

My apologies to Gerry if I have misquoted anything and please don’t be angry that I am spreading your gospel truth all over the internet. I hope this links helps in some small way:Choose Gerry McGovern for all your Content Management needs.
Quote of the day:

“The hippie period of the web is over.”

Infrastructure and Architecture are givens. But it’s CONTENT that wins you the game. The way you …

I’m a Googlehead, just like everybody else, and a research fiend, so of course I was so excited about the new Google Analytics thing. What? Free? Analytics? From GOOGLE? Oh hell yea. Etc. So I installed it on two of my clients’ sites and waited for the googly goodness to come rolling in. Well, they of course underestimated the enormous popularity of such an offering and had some initial capacity …