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A peek at the process of everything that gets you there. By Marisa | December 9th, 2005

After our trip to the San Francisco Soup Company, we printed the pictures we took and stuck them on the wall along with printouts of their current site and scribbles of “carewords” we either directly overheard or imagined customers would say. Does your web company do this for you? Do they care about learning what your company is really about? Or do they just care that you sent your check on time?

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